Perhaps it's become a stale topic by now, but marketing and adversiting have certainly made a great impact on the viewing public and not in a positive way. Of course commercials are meant to gain our interest in all the new movies to be released each and every new season, but is that all they do? It seems to me that trailers are doing more than just making you aware of a new movie, they're literally give you a concise 2 minute version of the movie. Not only that, but sometimes you get a completely different movie than what you expected. Hell, sometimes the trailer is even better than the movie.
It's hard to say exactly when this trend began, but it seems it's only becoming more and more common. For example, the trailer for Green Lantern is not even worth watching (you could make the same argument for the movie, but that's another issue). It literally tells you the entire movie, oh and what's up with these 3 minute movie trailers? As if American audiences don't have a short enough attention span, why the hell would you make a trailer any longer? Honestly, don't you want people to actually go to the movie. Well, I suppose they're doing their job, because people did go to see it (myself included). Also, it seems very typical for a trailer to misrepresent a movie by making it appear to be something that it is not. An example of this would be Thor. Sure, it was a decent movie, but it's not the all out action comic book movie you'd expect it to be after seeing the trailer. Literally, most of the action is at the end, but the movie wasn't awful, so I can't be completely dissatisfied.
Okay, so maybe I am overreacting or maybe I am being more than fair. However, this trend has got to stop. I know people who choose to view a movie with an open mind and not watch any previews prior. Perhaps this is the best and only solution. Until then, Hollywood executives, before I decide to completely give up on you, could you please reconsider your marketing methods and fix this ever so pressing problem. Until then, I may start to read books again.
Image: http://cinemasights.files.wordpress.com/2010/11/movietrailer-trap.jpg
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